SMART DRINKING

We’re committed to reducing the harmful consumption of alcohol across the globe. Through our flagship City Pilots initiative, we develop and test interventions in communities around the world and scale best practices.
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OUR GOALS

We translate our ambitious vision into tangible impact by funding and implementing evidence-based initiatives at the community level. This encompasses development and deployment of cutting-edge technologies to improve access, targeted social marketing campaigns to increase uptake, and rigorous research to generate evidence to guide implementation. More specifically, we aim to accomplish the following:

OUR GOALS

We translate our ambitious vision into tangible impact by funding and implementing evidence-based initiatives at the community level. This encompasses development and deployment of cutting-edge technologies to improve access, targeted social marketing campaigns to increase uptake, and rigorous research to generate evidence to guide implementation. More specifically, we aim to accomplish the following:

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GLOBAL SCALING OF ALCOHOL SCREENING AND BRIEF INTERVENTIONS (SBI):

Expand the reach of Alcohol SBI to identify and reduce risky drinking behaviors worldwide.
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DRIVE BEST PRACTICES IN RESPONSIBLE BEVERAGE SERVICE (RBS):

Promote and replicate successful RBS models across diverse communities to ensure safer alcohol service.
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ENHANCING ROAD SAFETY:

Implement evidence-based interventions in key markets to reduce road crashes and promote safer driving behaviors.
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SHIFTING SOCIAL NORMS:

Drive cultural change by executing social norms marketing campaigns that challenge and reduce harmful consumption behaviors.

IMPACT STORIES

  • Mexico

    In Zacatecas, the “Responsibility Challenge” RBS program is a cornerstone of our efforts to promote safer alcohol consumption.

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  • Brazil

    In 2017, the SBI program in Brasilia was launched, targeting regions with high alcohol consumption.

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  • South Africa

    The “I Love Alex” project, created by Alexandra community members, encourages pride and unity by promoting participation in efforts to reduce harmful alcohol consumption.

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  • Belgium

    The “PINO Project” is a pioneering effort in the Flanders region aimed at improving the early identification and intervention for harmful alcohol use.

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  • 1

    In Zacatecas, the “Responsibility Challenge” RBS program is a cornerstone of our efforts to promote safer alcohol consumption.

    Read More
  • 1

    In 2017, the SBI program in Brasilia was launched, targeting regions with high alcohol consumption.

    Read More
  • 1

    The “I Love Alex” project, created by Alexandra community members, encourages pride and unity by promoting participation in efforts to reduce harmful alcohol consumption.

    Read More
  • 1

    The “PINO Project” is a pioneering effort in the Flanders region aimed at improving the early identification and intervention for harmful alcohol use.

    Read More

By the Numbers

Our impact is measurable and growing, as we continue to expand our reach and deepen our partnerships to reduce harmful consumption of alcohol globally. Here’s a snapshot of our progress:
Number of countries deployed in
31
Number of people with access to eSBI
20
million+
Number of active partnerships globally
50+
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OUR IMPACT

We take a transparent and results-oriented approach to our work around the globe. To understand the impact of our work, we have to look closely at what works and what doesn’t and share what we find along the way.

Learn More
1

OUR IMPACT

We take a transparent and results-oriented approach to our work around the globe. To understand the impact of our work, we have to look closely at what works and what doesn’t and share what we find along the way.

Learn More